Brian has spent nearly 2 decades building & scaling companies in sport, fitness & health, with experience as a brand executive, startup founder, venture capital investor & investment banker.
Brian is the Managing Partner of FITLAB, a venture studio & investment fund focused on advancing human performance. FITLAB partners with athletes & domain experts across investment stages, with a preference for getting involved as early as possible and taking an active operational approach.
As GM Nike+ Lab, Accelerator & Business Development, Brian founded an innovation lab in San Francisco, built a strategic investing initiative and oversaw all aspects of business development & partnerships.
Brian was also a member of the Nike+ Leadership Team and the Founder & General Manager of the Nike+ Accelerator, one of the first corporate accelerator programs. Brian built teams that added new capabilities & approaches, accelerated innovation and helped connect the leading brand in sport with the startup ecosystem.
Brian also has 10 years of venture capital & investment banking experience (Head of Consumer Health & Wellness at Health Evolution Partners, Highland Capital Partners) and served as COO of Kalologie, a retail wellness company. Brian has degrees from Vanderbilt University & Harvard Business School, and lives in Manhattan Beach, CA with his wife & three kids.
Mike Melby is an investor & entrepreneur focused on human performance.
He currently serves as Managing Partner at FITLAB, an early-stage investment fund focused on human performance (health/sports/fitness). Prior to FITLAB, Mike was a Vice President at New Evolution Ventures (NeV), where he invested in and operated health clubs worldwide and served as head of business development for portfolio company UFC Gym.
Prior to moving into the health & fitness space, Mike was co-founder & CEO of PayDivvy, a social payment technology company, which was acquired by Higher One.
He was also a founding advisor of TapIt!, a mobile advertising technology company, which was acquired by Phunware.
Prior to being a tech founder, Mike was a private equity investor with ClearLight Partners, a $900 million fund based in Newport Beach, and an investment banking analyst with FBR Capital Markets (f/k/a Friedman Billings Ramsey).
Mike has an MBA from The Wharton School at the University of Pennsylvania and a BA from UC Berkeley. He is also an avid surfer and lifelong martial arts competitor.
XPT Co-Founder, Co-Creator
Jenn Meredith began playing volleyball at an early age in San Diego, CA. She attended Torrey Pines High School where she was named CIF Player of the Year (San Diego County). She was highly recruited as a setter and hitter and went on to play at Pepperdine University on a full athletic scholarship. After graduating with a Bachelor's’ degree in Physical Education, Jennifer began her impressive professional beach career on the Bud Light Four-Person Tour in 1994. She then joined the women's beach doubles tour in '97. For almost a decade, Jennifer was one of the top 10 team doubles beach player in the sport.
During her volleyball career, Jenn became an elementary school teacher for LAUSD. Teaching was one of Jenn's passions besides volleyball, but when the tour added more
cities to the schedule she had to give up teaching and train/compete full time.
After pro beach retirement in 2005, she received her personal training certification and was an admin assistant for Jane Kachmer management. For 3 years she was a personal trainer to top executives and other prominent clientele and began to learn the business of Hollywood. In 2008, Jenn entered the field of sports management. She currently works as the brand manager for Gabrielle Reece and Laird Hamilton. Her responsibilities now include overseeing their websites, social media, PR as well as coordinating the efforts of their different agents and management companies. Jenn is also a partner of HIGHX.
James has spent the last 10 years helping build successful businesses, from advising some of the world’s most influential companies to launching and growing startup ventures. He is a co-founder of Ivy Venture Partners, a business advisory and venture firm focused on developing winning businesses for athletes and entertainers. James is partnered with or advises Beyoncé, Floyd Mayweather and a number of NBA, NFL and NHL athletes on their respective business endeavors; as well as Laird Hamilton on his clothing line, Laird Apparel.
Prior to Ivy Venture Partners, James worked at Bain for eight years, where he developed growth strategies and devised business plans for some of the most successful global luxury, auto and sports brands in the world.
Before working at Bain, James was a corporate lawyer at Clifford Chance, the world’s largest law firm, working in both London and New York. At Clifford Chance, James structured private equity and venture capital deals for clients across a wide range of industries. While studying for his MBA, James founded the non-profit, SOMB, which provides school uniforms and new classrooms to children in sub-Saharan Africa, for which he secured substantial support from entertainers and athletes, such as Britney Spears, Floyd Mayweather, Eva Longoria, Snoop Dogg, Jerry Bruckheimer, Cuba Gooding Jr., The Game.
During college, James played rugby for RFU Championship team, Yorkshire Carnegie.
James holds an LLB with honors from the University of Leeds, a J.D. from Nottingham Law School, both in the United Kingdom, and an MBA from Wharton Business School.
XPT Performance Director
Coach PJ is a human performance specialist with over a decade of experience preparing top athletes for competition, and a life mission to help athletes and coaches realize their true potential.Over the past ten years, Coach PJ has trained dozens of athletes from the UFC, NFL, NHL and MLB. His passion for combat sports and commitment to excellence, has driven him to become a leader in combat sports performance training. He has worked extensively with over 100 fighters, including multiple Brazilian Jiu-Jitsu World Champions and Top 10 ranked UFC fighters.
Outside of training top athletes, Coach PJ is devoted to sharing his knowledge and experience, with the purpose of elevating the fitness profession.
He has appeared as:
• Speaker for the NSCA, CSUF, CSULB
• Expert contributor to STACK.com, Barbell Shrugged, Strength Performance Network, Breaking Muscle, and Fight Camp Conditioning
• Fitness training consultant for Equinox
• Guest on Barbell Shrugged, Iron Game Chalk Talk, Fight Strength, Sigma Nutrition & Performance, Rdella Training, Fight Camp Conditioning Podcasts
• International Brazilian Jiu Jitsu Federation
• In multiple publications such as Gracie Magazine and Sports Agent BlogThrough application of his progressive training philosophy and unique approach to every situation, Coach PJ continues to raise the bar for fitness professionals. He has emerged as a sought after expert in human performance and trainer education.
Bachelor’s Psychology & Kinesiology, University of Rhode Island
Certified Strength & Conditioning Specialist NSCA
Sports Performance Coach USA Weightlifting
Certified Conditioning Coach BioForce
Functional Movement Specialist FMS
XPT Assistant Performance Director
Hailing from Belfast, Northern Ireland. Mark is an expert in human performance, and has studied the science of sport and exercise since the age of 15.
As a former professional rugby player with national honors and an Irish youth triathlete he has been exposed to the highest level of training from an early age, the catalyst into his journey of human performance.
Mark has been coaching for 10 years with the last 5 years as a post-rehab specialist in Chicago, IL.
Mark holds accreditation's through EXOS as a performance specialist, as a CFSC LvL 2 coach and through XPT.
Mark is also a Master Coach and the Director of Programming for Gabby Reece's HIGHX - High Intensity Explosive Circuit Training.
Believing that self study and mastering anything you do, Mark creates a training environment that is full of self exploration, structured programming and performance breathing.
Mark now resides in Southern California with his family were he lives and literally breathes the XPT lifestyle every single day.
Director of Product and Client Services
April Wong has spent the last decade leading teams focused on user experiences.
She currently serves as the Director of Product and Client Services at FITLAB, an early-stage investment fund focused on human performance, specializing in health, sports, and fitness. Prior to FITLAB, April was as the Director of Marketing at Chime Technologies where she was responsible for driving acquisition, creating and executing marketing programs and analyzing consumer insights. With a versatile range of experience in Marketing, she specializes in curating the company’s user experiences- from discovery, consideration, conversion, to retention.
Prior, she focused on international experiential and trade-show events and lead developer partner integrations programs and community with smart home technology company, SmartThings (acquired by Samsung). She also executed on experiential events, launch product programs for Sony Electronics and ran a team in a global concept store for Sony Electronics.
When she’s not immersed in the world of technology, AI and VR, you can find her climbing rocks and mountain biking around the world.
Bryan Diaz is an expert in human performance and in finance for businesses large and small. He grew up in San Antonio, Texas playing football and eventually was named an All Conference Safety on San Antonio’s Trinity University Football Team. As a professional coach and finance director for the last 15 years, Bryan has been balancing his two passions for business operations (primarily in the fitness and wellness space) and physical performance.
In 2007, he started his journey with CrossFit and is part owner of the CrossFit gym in San Antonio,
where members have cheered him on as he represented them as a CrossFit athlete on the regional and national stage. Bryan has competed in CrossFit’s Team Events, competed in the highly competitive CrossFit South Central Regionals 5 times and won it in 2012. His win in 2012 earned him a ticket to the CrossFit Games, where he earned a reputation for explosive lifting and strong mental focus.
He has an MBA from the University of Texas in San Antonio in finance and enjoys spending time with his wife Dr. Donna Diaz and their two dogs.
Water Performance Advisor
Growing up in a small beach town in Southern California, Chuck was drawn to the water at an early age. Competing in local surfing events, he transitioned to stand-up paddle surfing, which landed him a spot on the stand-up paddle surfing world tour. From there, Chuck found his passion in stand-up paddle racing and he has become a world-renowned paddle athlete. Chuck is a four-time finisher in the Molokai to Oahu Paddleboard World Championships; 2013 Battle of the Paddle Distance Race Champion; and 2014 and 2015 member of Team USA ISA Paddle Boarding World Championship, helping USA win a team silver and gold medal respectively.
Chuck continues to travel the globe competing in elite events as one of the top stand-up paddle athletes. Chuck’s passion to push himself as a top level endurance athlete earned him a spot to compete in the 2015 Iron MANA World Tour in Bora Bora, finishing 2nd overall in the four-day multi-discipline swim, prone paddle, and stand-up paddle event.
As Chuck continues to evolve as an athlete and trainer, he seeks to help coach individuals with personalized training programs, organizing and teaching paddleboard clinics and private lessons. He has also been affiliated with directing kids paddle and surf academies throughout his career.
Water and Safety Advisor
Jeffrey Lime is an accomplished entrepreneur, educator, and medical provider with a deep love and respect for the water. He is experienced not only as a swimmer and swim coach, but as a PADI Nationally Certified Freediver, Skin Diver, Endurance Swimmer, Dive Master, and Rescue Diver. Jeff is also an Emergency First Responder certified in Advanced Cardiac Life Support and Pediatric Advanced Life Support. He is a Spartan Trifecta finisher and a 5K, 10K, and 15K marathon swimmer who can reach a depth of over 100 ft in the ocean on a single breath. Jeff is the only.His profound experience in water and medicine allows him to expertly detect trouble during water training exercises. Jeff understands it is not about the depth or the distance, it is about discovering yourself one meter or one stroke at a time. Therefore, he has helped to create and curate the water safety protocols used by XPT and the water safety information in this manual. He is a true Blue Mind!
Doctor of Medical Science Candidate
Post Graduate in Medicine Imperial College of London
Master’s of Medical Science in Physician Assistant StudiesCertifications:
Emergency First Responder and O2 Instructor
Advanced Cardiac Life Support
Pediatric Advanced Life Support
Dive Emergency Management Provider (DAN)
American Swim Coach Association Level 3
Nationally Certified PADI Swim Instructor
Nationally Certified PADI Freedive Instructor
Nationally Certified PADI Dive Master
Nationally Certified PADI Rescue Diver
Diver Alert Network Diving Medical Course and Hyperbaric Oxygen
XPT Certified Instructor